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Welcome to the

Venue Styling Academy

The Venue Styling Academy removes the overwhelm to becoming a successful venue stylist.

And by overwhelm, we mean finding answers to the myriad of questions you will most certainly have:

  • What products should I buy?
  • What’s the best niche for me?
  • How do I design different schemes?
  • What equipment do I need?
  • Where should I market my services?

The Venue Styling Academy removes the overwhelm to becoming a successful venue stylist.

And by overwhelm, we mean finding answers to the myriad of questions you will most certainly have:

What products should I buy?

What’s the best niche for me?

How do I design different schemes?

What equipment do I need?

Where should I market my services?

PLUS we can answer a million other questions on how and where to start your business too!

The life of a venue stylist should be exciting, varied, rewarding and, we believe, stressfree too!

With this in mind, we have devised an online training and mentoring programme which answers all of your questions in order to give you a head start in making money.

As well as get you started, the Venue Styling Academy also gives you the tools and support you need to grow, because we believe that every new business benefits from having someone “in the know” holding their hands occasionally!

With a community of like-minded, creative individuals, the programme allows the sharing of resources and ideas, and your business can benefit from our own marketing, contacts and PR activity.

Breaking it down into simple steps, we will help you with:

Getting started

  • Identifying your niche
  • Choosing venues to work with
  • Finding the latest inspiration & ideas
  • Following industry trends
  • Removing the jargon & talking knowledgeably
  • Understanding the metrics
  • Helping clients visualise designs
  • Creating different themes

Buying the right products

  • Choosing the right stock
  • Making stock suitable for hiring out
  • Understanding when to cross-hire
  • Identifying the tools of the trade (and how to use them!)
  • Finding storage facilities
  • Keeping stock looking its best and lasting longer

Setting the scene

  • Defining your brand and establishing a presence
  • Attracting your ideal client
  • Making it easy for your customers to buy from you

Positioning yourself to win

  • Advertising
  • Using social media
  • Marketing your products and services
  • Building a portfolio that sells
  • Getting onto the right lists
  • Making the right contacts
  • Choosing the right systems

Making the sale

  • Nurturing your clients
  • Responding to client enquiries
  • Selling with passion (including at exhibitions!)
  • Dealing with negotiators
  • Upselling & adding value

Enjoying the fun bits

  • Unlocking your inner creativity
  • Designing (and implementing) decoration schemes
  • Getting the most out of a site visit
  • Helping your clients visualise their dream event

Using the right resources

  • Recruiting, collaborating and subcontracting
  • Choosing the right suppliers
  • Working in harmony with your competitors

Planning for success

  • Understanding how events work
  • Working as part of a team
  • Removing the hindsight
  • Complying with the law
  • Writing risk assessments and method statements

Budgeting for growth

  • Understanding the equipment, effort and expenses involved
  • Keeping control of your costs
  • Pricing your products and services

Staying sustainable

  • Buying products with green credentials in mind
  • Minimising waste
  • Reusing, recycling, repurposing
  • Disposing of waste safely and cost effectively

Running your business properly

  • Turning your idea into a “proper” business
  • Giving your business a health check so you know you are trading legally
  • Obtaining the appropriate licences and permits
  • Choosing the right insurance
  • Protecting your data
  • Keeping proper records

Looking after yourself

  • Managing your time and resources
  • Using the right safety equipment and tools
  • Looking after the most important resource in your business - you!

But there's so much more ...

Our aim is to:

Build a community of like-minded venue stylists

Nurture the same business ethics, attention to detail, creativity and skills that we’ve developed over the past 29 years

Share experiences, provide support, pool resources, and help each other grow.

And, for us, we’ll have people and businesses we know, like and trust who can benefit from our extensive knowledge, experience and reputation within this rewarding industry.

Sounds good?

Our programme includes:

Tutorials to get you on the right track, regardless of where you are in your venue styling journey, with a new tutorial added every month

A Facebook group purely for members where we can share ideas, ask questions and collaborate with each other

Access to Liz & Doug in person, through a monthly group Zoom

Discounted rates on our one-to-one consultancy services

Let's work together!

"Just wanted to say a huge thank you!!  I needed to know something quickly about data retention, and was going to ask a question.  Then I saw your fantastic easy to digest video and ALL the other stuff you’ve got in here!!  Wow. Just wow. Thank you x"

Katy