Venue Styling Training Courses & Business Support
from the Venue Styling Academy
Professional Venue Styling training designed to help you start, grow and run your business properly
Whether you’re completely new to Venue Styling or looking to develop your existing business, the Venue Styling Academy provides practical, real-world guidance grounded in over 30 years of experience in weddings and events.
No fluff
No shortcuts
Just honest, professional training designed to help you move forward with confidence.
Learn the creative, practical and business side of Venue Styling
Many people are drawn to Venue Styling because they love weddings, events and beautiful spaces.
But running a successful Venue Styling business involves much more than creativity alone.
Our training is designed to help you understand:
- how Venue Styling really works behind the scenes
- how to work professionally within venues
- how to avoid costly mistakes
- how to build a sustainable & profitable business
We focus on helping you develop both:
creative confidence and practical business knowledge
because the two go hand in hand
What makes our training different?
The Venue Styling Academy was founded by Liz Sexton after more than 30 years running a successful Venue Styling and event business.
Together with Doug Showell – designer, engineer and qualified teacher – we bring together:
- Real-world Venue Styling experience
- Business and financial expertise
- Practical installation knowledge
- Health & safety understanding
- Experience working with venues, suppliers & clients
- Honest insight into what actually works in the industry
We don’t just teach styling ideas.
We teach:
how to build a proper business
how to work safely and professionally
how to make informed decisions
how to avoid the mistakes many new businesses make
What does our training include?
Our Venue Styling courses, tutorials and business resources cover a wide range of creative, practical and business-focused topics.
These include:
Getting started
- Identifying your niche
- Choosing venues to work with
- Finding the latest inspiration & ideas
- Following industry trends
- Removing the jargon & talking knowledgeably
- Understanding the metrics
- Helping clients visualise designs
- Creating different themes
Buying the right products
- Choosing the right stock
- Making stock suitable for hiring out
- Understanding when to cross-hire
- Identifying the tools of the trade (and how to use them!)
- Finding storage facilities
- Keeping stock looking its best and lasting longer
Setting the scene
- Defining your brand and establishing a presence
- Attracting your ideal client
- Making it easy for your customers to buy from you
Positioning yourself to win
- Advertising
- Using social media
- Marketing your products and services
- Building a portfolio that sells
- Getting onto the right lists
- Making the right contacts
- Choosing the right systems
Making the sale
- Nurturing your clients
- Responding to client enquiries
- Selling with passion (including at exhibitions!)
- Dealing with negotiators
- Upselling & adding value
Enjoying the fun bits
- Unlocking your inner creativity
- Designing (and implementing) decoration schemes
- Getting the most out of a site visit
- Helping your clients visualise their dream event
Using the right resources
- Recruiting, collaborating and subcontracting
- Choosing the right suppliers
- Working in harmony with your competitors
Planning for success
- Understanding how events work
- Working as part of a team
- Removing the hindsight
- Complying with the law
- Writing risk assessments and method statements
Budgeting for growth
- Understanding the equipment, effort and expenses involved
- Keeping control of your costs
- Pricing your products and services
Staying sustainable
- Buying products with green credentials in mind
- Minimising waste
- Reusing, recycling, repurposing
- Disposing of waste safely and cost effectively
Running your business properly
- Turning your idea into a “proper” business
- Giving your business a health check so you know you are trading legally
- Obtaining the appropriate licences and permits
- Choosing the right insurance
- Protecting your data
- Keeping proper records
Looking after yourself
- Managing your time and resources
- Using the right safety equipment and tools
- Looking after the most important resource in your business – you!
As our academy continues to grow, new courses, tutorials and downloadable resources will continue to be added.
Designed for beginners & valuable for growing businesses too
Our training is particularly suited to:
- aspiring Venue Stylists
- creative business start-ups
- wedding & event professionals
- existing stylists
Whether you’re:
- exploring a side hustle
- changing career
- returning to work
- developing an established business
our aim is to help you move forward with clarity and confidence
Learn in the way that suits you
We offer a growing range of:
- online training courses
- downloadable resources
- practical guidance
- mentoring & consultancy support
Some people prefer to start with a free introductory session.
Others are ready to dive deeper into:
- pricing
- business systems
- styling techniques
- or professional venue work
You can start wherever feels right for you.
Not sure where to begin?
Browse our training courses & resources
What our clients say
“Just wanted to say a huge thank you!! I needed to know something quickly about data retention, and was going to ask a question. Then I saw your fantastic easy to digest video and ALL the other stuff you’ve got in here!! Wow. Just wow. Thank you x”
Katy