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Venue Styling Training Courses & Business Support

from the Venue Styling Academy

Professional Venue Styling training designed to help you start, grow and run your business properly

Whether you’re completely new to Venue Styling or looking to develop your existing business, the Venue Styling Academy provides practical, real-world guidance grounded in over 30 years of experience in weddings and events.

No fluff
No shortcuts

Just honest, professional training designed to help you move forward with confidence.

Browse our training and resources

Learn the creative, practical and business side of Venue Styling

Many people are drawn to Venue Styling because they love weddings, events and beautiful spaces.

But running a successful Venue Styling business involves much more than creativity alone.

Our training is designed to help you understand:

We focus on helping you develop both:

creative confidence and practical business knowledge

because the two go hand in hand

What makes our training different?

Liz founder of the Venue Styling Academy pictured at an event
picture of doug performing venue styling services

The Venue Styling Academy was founded by Liz Sexton after more than 30 years running a successful Venue Styling and event business.

Together with Doug Showell – designer, engineer and qualified teacher – we bring together:

We don’t just teach styling ideas.

We teach:

how to build a proper business
how to work safely and professionally
how to make informed decisions
how to avoid the mistakes many new businesses make

What does our training include?

Our Venue Styling courses, tutorials and business resources cover a wide range of creative, practical and business-focused topics.

These include:

Getting started

  • Identifying your niche
  • Choosing venues to work with
  • Finding the latest inspiration & ideas
  • Following industry trends
  • Removing the jargon & talking knowledgeably
  • Understanding the metrics
  • Helping clients visualise designs
  • Creating different themes

Buying the right products

  • Choosing the right stock
  • Making stock suitable for hiring out
  • Understanding when to cross-hire
  • Identifying the tools of the trade (and how to use them!)
  • Finding storage facilities
  • Keeping stock looking its best and lasting longer

Setting the scene

  • Defining your brand and establishing a presence
  • Attracting your ideal client
  • Making it easy for your customers to buy from you

Positioning yourself to win

  • Advertising
  • Using social media
  • Marketing your products and services
  • Building a portfolio that sells
  • Getting onto the right lists
  • Making the right contacts
  • Choosing the right systems

Making the sale

  • Nurturing your clients
  • Responding to client enquiries
  • Selling with passion (including at exhibitions!)
  • Dealing with negotiators
  • Upselling & adding value

Enjoying the fun bits

  • Unlocking your inner creativity
  • Designing (and implementing) decoration schemes
  • Getting the most out of a site visit
  • Helping your clients visualise their dream event

Using the right resources

  • Recruiting, collaborating and subcontracting
  • Choosing the right suppliers
  • Working in harmony with your competitors

Planning for success

  • Understanding how events work
  • Working as part of a team
  • Removing the hindsight
  • Complying with the law
  • Writing risk assessments and method statements

Budgeting for growth

  • Understanding the equipment, effort and expenses involved
  • Keeping control of your costs
  • Pricing your products and services

Staying sustainable

  • Buying products with green credentials in mind
  • Minimising waste
  • Reusing, recycling, repurposing
  • Disposing of waste safely and cost effectively

Running your business properly

  • Turning your idea into a “proper” business
  • Giving your business a health check so you know you are trading legally
  • Obtaining the appropriate licences and permits
  • Choosing the right insurance
  • Protecting your data
  • Keeping proper records

Looking after yourself

  • Managing your time and resources
  • Using the right safety equipment and tools
  • Looking after the most important resource in your business – you!

As our academy continues to grow, new courses, tutorials and downloadable resources will continue to be added.

Designed for beginners & valuable for growing businesses too

Our training is particularly suited to:

Whether you’re:

our aim is to help you move forward with clarity and confidence

Learn in the way that suits you

We offer a growing range of:

Some people prefer to start with a free introductory session.

Others are ready to dive deeper into:

You can start wherever feels right for you.

Not sure where to begin?

If you’re completely new to the industry, we recommend starting with:

Our free introductory training session is designed to help you understand:

Browse our training courses & resources

Explore our growing collection of venue styling training, tutorials and business resources designed to help you build your business properly and confidently.

What our clients say

“Just wanted to say a huge thank you!!  I needed to know something quickly about data retention, and was going to ask a question.  Then I saw your fantastic easy to digest video and ALL the other stuff you’ve got in here!!  Wow. Just wow. Thank you x”

Katy